Agency

VISID is an owner-managed agency specializing in strategic packaging design, brand identity and innovation for the consumer goods market.
We create brand identities and packaging systems that go beyond aesthetics to make a real impact — on shelf, across digital touchpoints and in people’s minds. By combining human creativity, strategic brand thinking and AI-powered analysis, we create a design process that quickly brings clarity: Which idea has potential? Which design gets noticed? Which signals strengthen the brand?
The result is design that feels intuitive, connects emotionally and is grounded in strategy.

Our Team

VISID was founded in 2006 and is now led by Claudia Sanmann, Torge Steffens and Burk J. Ulrich. Based in Hamburg, our team of strategists, designers, copywriters, 3D artists and project managers works with national and international brands across the consumer goods market.

What unites us is the belief that design is more than just surface. For us, design is a strategic tool: it translates brand identity into visible, tangible signals that influence purchase decisions.
That’s why we work across disciplines, combining analytical thinking with creativity. We use data, AI and insights from neuroscience not to replace creativity — but to sharpen it.

Our Mindset

We believe extraordinary design comes from clear strategy, emotional intelligence and human brilliance. Technology helps us identify what works faster.
Experience helps us turn those insights into the right solutions.
Our collaboration is built on openness, reliability and a partnership of equals. We think entrepreneurially, act responsibly and develop solutions that strengthen brands for the long term.

Emotion. Science. Identity.